Privacy Policy

Last Updated: October 23, 2024

1. Acceptance of Privacy Policy 

Welcome to Raley’s Arizona LLC dba Bashas’, AJ’s Fine Foods, and Food City (“Bashas’” “we” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so please read carefully. 

By accessing or using bashas.com, ajsfinefoods.com, mifoodcity.com, any of our mobile applications (collectively, the “App”), various related websites, and all electronic interactions, emails, calls, text messages, and other services (collectively, the “Bashas’ Services”), you agree to be bound by this Privacy Policy, the Website Terms of Use located at  mifoodcity.com/terms-of-use, bashas.com/terms-of-use, and/or ajsfinefoods.com/terms-of-use (as applicable), and all of the terms incorporated herein by reference. By using the Bashas’ Services and/or submitting any personal data via the Bashas’ Services, you accept and expressly consent and agree to our practices surrounding the collection, use, and sharing of your personal information in accordance with this Privacy Policy. If you do not consent and agree with the terms of this Privacy Policy, you cannot, and we do not authorize you to, access, browse, or use the Bashas’ Services.  

Our processing of personal information, such as your name, address, e-mail address, or telephone number, will be undertaken consistent with the requirements of applicable privacy laws. 

2. Information We Collect 

2.1 Personal Information We Collect Directly from You 

We receive personal information as described to you at the point of collection, pursuant to your consent, and/or when you voluntarily provide us with personal information, including: 

(1) individual information (such as your e-mail address and phone number); 

(2) company information (such as your company’s address); and 

(3) other identifying information that you voluntarily choose to provide to us, including without limitation unique identifiers such as passwords, and personal information in messages you send to us. 

We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.   

2.2 Information We Automatically Collect When You Use Bashas’ Services 

In order to access and use certain areas or features of the Bashas’ Services, you consent to our collection and use of certain information about your use of the Bashas’ Services through the use of tracking technologies or by other passive means. Your consent to our access and use of this “passively collected” information includes, but is not limited to, your opening, engaging, and clicking through the Bashas’ Services in order to assess your use of such Bashas’ Services and the effectiveness of our marketing efforts; the domain name of the website that allowed you to navigate to the Bashas’ Services; search engines, applications mobile devices, and operating systems used to access the Bashas’ Services (including specifically to open, engage with, and click-through an email or text message); the internet protocol (IP) address used; your country, region, city, postal code, latitude, longitude, metro code, and/or area code used in connection with the Bashas’ Services; the length of time spent on the Bashas’ Services; the pages you looked at on the Bashas’ Services; other webpages you visited before and after visiting the Bashas’ Services; the type of device and/or internet browser you have; the frequency of your visits to the Bashas’ Services, and other relevant statistics (collectively “Traffic Data”).  

2.3 Bashas’ Loyalty Programs 

When you sign up for one or more of our loyalty program(s) through the Bashas’ Services, or use your loyalty program account at Bashas’ stores or through the Bashas’ Services, we may collect and use certain personal information from you such as your name, address, telephone number, email address, and other information about you, your interests, and your shopping. In addition, in order to access and use certain areas or features of the loyalty program, you must expressly consent to our collection and use of certain information about your use of the loyalty program through the use of Traffic Data and Tracking Tools (as defined below).  

For more information about our loyalty programs, see the Food City Mi Club Terms and Conditions (located at mifoodcity.com/mi-club/terms-and-conditions) and the Bashas’ Thank You Terms and Conditions (located at bashas.com/thank-you-terms-and-conditions).

3. How We Collect Information 

We collect information (including personal information and Traffic Data) when you use and interact with the Bashas’ Services, and in some cases from third party sources. Such means of collection include: 

  • When you access, use, or contact us through the Bashas’ Services. 
  • When you voluntarily provide information through the Bashas’ Services. 
  • If you use a location-enabled browser, we may receive information about your location and device. 
  • Through Cookies, Web Beacons, analytics services, including but not limited to Google Analytics, and other tracking technologies as more fully described in Section 4.1 below (collectively, “Tracking Tools”).

4. Tracking Tools, Behavioral Advertising, and Opt Out Options 

4.1. Tracking Tools 

We may use Tracking Tools outlined below in order to provide the Bashas’ Services, advertise to, and better understand users. 

  • Cookies: “Cookies” are small computer files transferred to your device that contain information such as user ID, user preferences, lists of pages visited and activities conducted while using the Bashas’ Services. We use Cookies to: (i) improve and tailor the Bashas’ Services, (ii) customize advertisements, (iii) measure performance, (iv) store authentication so re-entering credentials is not required, (v) customize user experiences, and for (vi) analytics and fraud prevention. For more information on Cookies, including how to control your Cookie settings and preferences, visit http://www.allaboutCookies.org. You can also manage Cookies in your web browser (for example, Edge, Explorer, Chrome, Safari). If you choose to change your settings, you may find that certain functions or features of the Bashas’ Services will not work as intended. The following details the types of Cookies we use and why we use them:
    • Absolutely Necessary Cookies. These Cookies are essential to enable you to move around a website and use its features. Without these Cookies, services you have asked for, like adding items to an online order, cannot be provided. 
    • Performance Cookies. These Cookies collect information about how you use the Bashas’ Services. Information collected includes, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These Cookies do not collect information that personally identifies you and only collect aggregated and anonymous information. Performance Cookies are used to improve the user-friendliness of a website and enhance your experience.
    • Functional Cookies. These Cookies allow the Bashas’ Services to remember choices you make (such as your username, language preference, or the area or region you are in) and provide enhanced, more personal features. These Cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of the Bashas’ Services. The information these Cookies collect may be anonymized, and they cannot track your browsing activity on other websites. 
  • Web Beacons and Text Message Trackers: “Web Beacons” (a.k.a. clear GIFs or pixel tags) and text message trackers may include tiny graphic image files embedded in a web page or email or text message that may be used to collect information about the use of the Bashas’ Services. The information collected by Web Beacons and text message trackers allows us to analyze how many people are using the Bashas’ Services, using selected publishers’ websites, or opening and engaging with emails and/or text message, and for what purpose. 
  • Web Service Analytics:  We may use third-party analytics services in connection with the Bashas’ Services, including, for example, to register mouse clicks, mouse movements, scrolling activity and text typed into the Bashas’ Services. We use the information collected from these services to help make the Bashas’ Services easier to use and as otherwise set forth in Section 2 Information we Collect) and Section 5 (How We Use Your Information).  
  • Mobile Device Identifiers:  As with other Tracking Tools, Mobile Device Identifiers help Bashas’ learn more about our users’ demographics and Internet behaviors in order to personalize and improve the Bashas’ Services. Mobile device identifiers are data stored on mobile devices that may track activities occurring on and through it, as well as the applications installed on it.  Mobile device identifiers enable collection of personal information (such as media access control, address, and location) and Traffic Data. 

4.2. Behavioral Advertising 

We may use a type of advertising commonly known as interest-based or online behavioral advertising.  This means that some of our partners use Tracking Tools to collect information about a user’s online activities to display Bashas’ ads to the user based on the user’s interests (“Behavioral Advertising”). Our partners may include third-party advertisers and other third-party service providers, and such partners may collect information when you use the Bashas’ Services, such as IP address, mobile device ID, operating system, and demographic information. These Tracking Tools help Bashas’ learn more about our users’ demographics and Internet behaviors. 

4.3.  Cookies and Mobile Device Identifiers 

You may be able to reject Cookies and/or Mobile Device Identifiers by activating the appropriate setting on your browser or device. Although you are not required to accept Bashas’ Cookies or Mobile Device Identifiers, if you block or reject them, you may not have access to all features available through the Bashas’ Services. 

  • You may opt out of receiving certain Cookies by visiting the Network Advertising Initiative (NAI) opt out page or the Digital Advertising Alliance (DAA) opt out page, or by installing the DAA’s AppChoices app (for iOS; for Android)  on your mobile device. When you use these opt-out features, an “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertising from NAI or DAA member companies. If you delete Cookies on your device, you may need to opt out again. For information about how to opt out of interest-based advertising on mobile devices, please visit http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device. You will need to opt out of each browser and device for which you desire to apply these opt-out features. 
  • Even after opting out of Behavioral Advertising, you may still see Bashas’ advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean that Bashas’ is no longer using Tracking Tools. Bashas’ still may collect information about your use of the Bashas’ Services even after you have opted out of Behavioral Advertising and may still serve advertisements to you via the Bashas’ Services based on information it collects through the Bashas’ Services. 

This Privacy Policy does not cover the use of Cookies and other Tracking Tools by any third parties, and we are not responsible for the privacy practices of any third party. Please be aware that some third-party Cookies can continue to track your activities online even after you have left the Bashas’ Services. 

4.4.  “Do Not Track” (DNT) and Universal Opt-Out Preference Signals 

Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including Bashas’, do not proactively respond to DNT signals.  For more information about DNT signals, visit http://allaboutdnt.com. 

New standards are being developed for a Universal Opt-Out Mechanism, such as the Global Privacy Control (GPC), which allow users with GPC-enabled browsers and devices to send a signal that will communicate the user’s request to opt-out of sales of their personal information and to opt-out of certain sharing of their personal information. The CPRA and other laws allow for the acceptance of Opt-Out Preference Signals such as the GPC, as an option for users to transmit an Opt-Out of selling/sharing personal information. If we detect and recognize such a signal from your device or browser, we will honor it. 

5. How We Use Your Information 

We do not engage in automated decision making. We may use information (including information that has been de-identified and/or aggregated) to better understand who uses the Bashas’ Services and how we can deliver a better user experience. We use information, including personal information, to provide the Bashas’ Services and to help improve the Bashas’ Services, to develop new services, and to advertise our services. Specifically, such use may include: 

  • Providing you with the products, services, and information you request. 
  • Corresponding with you. 
  • Providing, maintaining, administering, or expanding the Bashas’ Services, performing business analyses, and for other internal purposes. 
  • Combining information received from third parties with information that we have from or about you and using the combined information for any of the purposes described in this Privacy Policy. 
  • Showing you advertisements, including interest-based or online behavioral advertising. 
  • Fulfilling our legal obligations, such as preventing, detecting, and investigating security incidents, fraud, and potentially illegal or prohibited activities.  
  • Enforcing our Privacy Policy and other agreements. 

By providing your e-mail and/or phone number, checking a box, clicking the “complete” button, or some other affirmative act, you are consenting to receive e-mails and/or calls and text messages, including live, prerecorded, and/or automated calls and messages, to that email or phone number. After signing up, you will receive a confirmation e-mail or text message from Bashas’ on your mobile number. Signing up to receive emails or text messages are not entered into as a term or requirement of any purchase or promotion. Normal message and data rates may apply. Message frequency may vary. Neither we nor the participating carriers guarantee that messages will be delivered.  We may discontinue these programs at any time without notice. 

6. How We Share Your Information 

In certain circumstances, and in order to perform the Bashas’ Services, we may share certain information about you as described in this section: 

  • We do not sell your personal information to third parties.  
  • We may share your personal information with our partners to customize or display our advertising. 
  • We may share your personal information and/or Traffic Data with our partners who perform operational services for us (such as hosting, billing, fulfillment, data storage, security, insurance verification, web service analytics, or ad serving). 
  • We may share your personal information and/or Traffic Data with our partners to analyze device activities and generate targeted advertisements.  
  • We may transfer your personal information to another company in connection with a proposed merger, sale, acquisition or other change of ownership or control by or of Bashas’ (whether in whole or in part). We will make reasonable efforts to notify you before your information becomes subject to different privacy practices. 
  • We also may need to disclose your personal information or any other information we collect about you if we determine in good faith that such disclosure is needed to: (1) comply with or fulfill our obligations under applicable law; (2) protect the rights, property or safety of you, Bashas’ or another party; (3) enforce this Privacy Policy or other agreements with you; or (4) respond to claims that any posting or other content violates third-party rights. 

7. Storage and Security of Information 

Any information you send to us electronically, while using the Bashas’ Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk. 

8. How Long We Retain Your Information 

We retain personal information about you for as long as necessary to provide you the Bashas’ Services. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, or as otherwise permitted by applicable law. Afterwards, we retain some information in a de-identified and/or aggregated form but not in a way that would identify you personally. 

9. Information Provided on Behalf of Children and Others 

Bashas’ does not knowingly collect personal information from, nor are Bashas’ Services intended for or directed to, children under the age of thirteen. In order to comply with the Children’s Online Privacy Protection Act, Bashas’ asks parents to not allow their children under the age of thirteen to provide any personal information on the Bashas’ Services. If children under the age of thirteen provide any personal information on the Bashas’ Services, their parents or legal guardians should contact us at bashasprivacyoffice@bashas.com to have this information removed and to unsubscribe their children from any marketing communications from us. 

10. How to Change or Delete Your Information 

You may update, change, or delete your personal information online, or you may also update, change, or delete any information submitted to Bashas’ by notifying us using the contact information provided below.  To fulfil your request, we will need to verify your identity. Your information will be updated, changed, or deleted accordingly in a commercially reasonable time. 

11. Third Party Web Services 

The Bashas’ Services may contain links or content from third party websites. A link or content from a third-party website does not mean we endorse that website, the accuracy of information presented, or the persons or entities associated with that website. If you visit a third-party website, you are subject to the privacy policy of the applicable third party and we are not responsible for the policies and/or practices of any third party. We encourage you to ask questions before you disclose your information to others. 

12. Updates and Changes to Privacy Policy 

The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage. Your continued use of the Bashas’ Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE BASHAS’ SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES. 

13. Contact Us 

If you have any questions about this Privacy Policy, please contact us at bashasprivacyoffice@bashas.com or at 1-800-755-7292.

Bashas’  
Attn: Privacy Office 
2650 West Geronimo Place 
Chandler, Arizona 85224